Copywriting
Keeping the product and target audience in mind, I combine storytelling and data to write compelling copy that drives results. Throughout my work experiences, I have written several types of copy. While it is impossible to fit all of them on one page, I’ve gathered examples of marketing emails, programmatic ads, landing pages, and social media copy I’ve written. Other copy I’ve written includes brand taglines, conference brochures, ad scripts and video scripts.
Marketing Emails
-
![]()
Rizk | Casino
Subject Line: [customer name], you’ve got an offer🦸
Preheader: Get 5 Super Spins on Gates of Rizk
For the brand Rizk, I wrote emails using the brand voice and the brand mascot’s voice. In this email, I utilise Captain Rizk’s voice to inform the customers about a Super Spins offer.
-
![]()
Rizk | Casino
Subject Line: [customer name], join the crew☠️
Preheader: Get Triple Speed towards the Wheel of Rizk
On the other hand, this email was written using the brand’s voice to inform the customers about a Triple Speed offer.
-
![]()
Rizk | Casino & Live Casino
Subject Line: You have a quest💰
Preheader: €30,000 Prize Pool
Using the brand’s voice, this email informed the customers about a game provider’s raffle.
-
![]()
Guts | Casino
Subject Line: Message from Cupid💌
Preheader: Our Valentine’s Lobby is waiting for you
For Valentine’s Day, I wrote a themed email informing the customers of a Double Speed Valentine’s Lobby.
-
![]()
Guts | Live Casino
Subject Line: [customer name], let’s get crazy🤪
Preheader: Play Crazy Pachinko here first
Since Guts does not have a brand mascot, only the brand’s voice was utilised for emails. This email informed the customers about a new live casino game and a Double Speed offer.
-
![]()
Guts | Poker
Subject Line: Guts Live Pass
Preheader: Win a €1,600 Package!
When writing for Guts poker players, the tone is a bit more formal than writing for the casino or live casino products.
-
![]()
Guts | Sportsbook
Subject Line: [customer name], get a €15 Free Bet⚽
Preheader: Bet on any sport
When it came to emails pushing the sportsbook product, I utilised the brand's tone of voice combined with sports lingo for our sports enthusiasts.
Programmatic Ads
Acquisition Copy for Casino Game
Retention Copy for Casino Game
Acquisition Copy for New Payment Method
Retention Copy for New Payment Method
Landing Pages
-
Rizk
iGaming
As a copywriter at Betsson Group, I wrote several landing pages for Rizk.com daily.
Click the button below to check out one of them.
-
Rizk.fun
iGaming
For the brand Rizk, I also wrote the copy for the entire site of Rizk.fun, a website where you can play slots for free.
Click the button below to check out the home page.
-
Guts
iGaming
As a copywriter at Betsson Group, I wrote several landing pages for Guts.com daily.
Click the button below to check out one of them.
-
TechKYC
IT | Compliance
While working at GCS Malta, I wrote copy for the entire Tech KYC website. Although the website is live, it is important to note that some issues still need to be resolved.
Click the button to check out the features page.
Social Media
-
![]()
GCS Malta | Paid Social
This is one of the many Instagram posts I wrote for the Instagram account gcsmlt. While working at GCS Malta, I was in charge of all digital content (from idea creation to sponsoring the posts on Meta Business Suite) on the following platforms: Instagram, Facebook, LinkedIn and TikTok.
Click the button below to view the post on Instagram.
-
![]()
Rizk | Paid Social
At Betsson Group, I wrote plenty of social media captions for our paid social Instagram posts on rizkcasino. These would typically accompany programmatic banners.
Click the button below to view the animated post on Instagram.
-
![]()
Rizk | Organic
When writing for an organic post, I had more creative freedom. This was part of a series we had done on rizkcasino.
Click the button below to view the post on Instagram.
-
![]()
Guts | Paid Social
At Betsson Group, I wrote several captions to accompany programmatic paid social posts for gutscasino.
Click the button below to check out the animated post on Instagram.
-
![]()
Guts | Organic
Since guts.fun is all organic content, I could take a more down-to-earth approach when writing copy.
Click the button below to view the post on Instagram.
-
![]()
Gwida | Organic
During my time at Gwida, after writing an article for the website, I would have to share it on their Facebook page. Therefore, I used to write the social media caption to accompany the article.
Click the button below to check out the post on Facebook.
