My Professional Timeline

Toppin‘ Up

September 2021 - November 2021

This internship was my first job as a writer. My work focused on writing articles, specifically film reviews, for a student target audience on Toppin’ Up. This role allowed me to start writing with a target audience in mind and to learn and improve my content writing skill.

Content House Group

November 2021 - May 2022

At Content House Group, my role focused on writing articles for Gwida.mt. This role allowed me to improve my content writing skills even further—from learning how to select appropriate content for a media house, to writing the articles, as well as uploading the content on ThinkThank as well.

GCS Malta

March 2022 - January 2023

At GCS Malta, I was in charge of various tasks:

Content Writing: I was responsible for writing all SEO-optimised articles and keeping two websites, GSC Malta and Malta Careers, SEO-optimized.

Copywriting: From social media writing to brochures to full documents, I wrote whatever was necessary.

Content Management: This included creating yearly planners for all content. In addition to writing the articles, it was my responsibility to schedule all articles on the backends (Umbraco and WordPress). I was also in charge of all content management for the GCS Malta brand, including all the social media platforms (Instagram, Facebook, LinkedIn, TikTok), and more. For social media management, I worked mainly with Meta Business Suite and Hootsuite.

Content Creation: It was also my job to brainstorm, create and upload videos on TikTok.

Betsson Group

January 2023 - Present

At Betsson Group, I write for several casino brands and markets, with my main focus being on Rizk.com and Guts.com. Besides copywriting and UX writing, this role allowed me to gain ample experience in branding, editing and social media management as well.

Copywriting: Email marketing campaigns, landing pages, brand campaigns, PGM banners, social media captions, ad scripts, video scripts, and more.

Content Writing: Blog posts.

UX Writing: Microcopy for registration processes and new UX-focused pages using Figma.

Editing: Proofreading and editing other writers' copies.

Organic Social Media: Handling the organic side of four Instagram casino accounts for our brands.